The Goodyear Tire & Rubber Company was founded in 1898 by Frank Seiberling. With just thirteen employees, Goodyear began producing bicycle and carriage tires in November 1898. Goodyear earned the title of the world’s largest tire company in 1916 and adopted the slogan, “More people ride on Goodyear tires than
on any other kind.” They later became the world’s largest rubber company, based on sales, in 1926. Today, Goodyear is one of the world’s largest tire companies, operating 60 plants in 26 countries. They are the number one tire maker in North America and Latin America. They are also the second largest tire maker in Europe.
Goodyear’s Wingfoot symbol is known in every civilized country on earth. Frank Seiberling had a statue of the famous god of mythology, known as Mercury or Hermes. Seiberling felt that Mercury embodied many of the same characteristics that Goodyear products were known for. In 1900, Goodyear decided to use the winged foot of Mercury as their trademark.
Goodyear’s vision is to “Become a market-focused tire company providing superior products and services to end-users and to our channel partners, leading to superior returns for our shareholders.” For over a century, Goodyear’s corporate values have been centered on the phrase, “Protect Our Good Name.” Today, this is brought to life through developing a culture in which a committed and competitive team of associates can excel.
One of Goodyear’s most popular tires is the Assurance Triple Tread. The tire has three unique tread zones for all weather conditions - rain, ice, or snow. The Water Zone with deeply carved Aquachannel grooves helps propel water off the tread and away from the tire. The Ice Zone, with an interlocking tread pattern, enhances gripping power on icy or slick roads. The outer Dry Zone, with tread reinforcement, offers confident maneuvering on dry pavement. The Assurance Triple Tread comes with an 80,000 Mile Tread Life Limited Warranty and a 30-day no-obligation trial period. The tire is also backed by the Driver Assurance Package, which includes a roadside assistance program, nationwide warranty service, and online D.O.T. registration.
Another popular Goodyear tire is the Wrangler SilentArmor. The Wrangler SilentArmor is Goodyear’s premium on-/off-road, all-terrain light truck tire. The tire features an added layer made with DuPont Kevlar that helps provide rugged toughness and helps soak up road noise for a smooth, quiet ride. The tire also features Durawall technology, traction ridges, and an open tread pattern. The Durawall technology offers toughness and helps resist cuts and punctures in the sidewall area. The traction edges provide off-road traction in wet, muddy conditions and the open tread pattern enhances off-road traction. The Wrangler SilentArmor comes with a 50,000 mile Tread Life Limited Warranty and a 30-day no-obligation trial period. The tire is also backed by the Wrangler Utility Package, which includes a roadside assistance program, nationwide warranty service, and online product registration.
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